Advanced Analytics for Your Store
Category: Marketing · Min plan: Enterprise · Slug: advanced-analytics
Advanced Analytics reads your own orders and answers the questions you ask every day: where you sell the most, when your customers order, which product gets delivered and which one comes back, which landing page brings orders, and how much you really made once the courier, the returns and your charges are paid. Next to that it keeps the visitor side: how many people are on your store right now, where they came from and on which device.
Visitor data is collected by a private analytics service hosted by DZBuild, not by Google or Facebook, and the storefront script sets no cookies.
Video tutorial
Features
- Period chips: today, last 7 days, last 30 days, this month, last month, custom
- Map of the 69 wilayas coloured by orders, deliveries, delivery rate or sales
- Best wilayas with delivery rate and revenue
- Orders by hour and by weekday
- Top products with units, deliveries, returns, revenue and margin
- Orders and deliveries per landing page
- Profit after product cost, courier, returns and your own charges
- Live visitors, pageviews, top pages, sources, countries and devices
What it does
Activating the add-on adds an Advanced Analytics entry to your dashboard sidebar and a dedicated page at /dashboard/addons/advanced-analytics.
The page reads the orders placed in the period you pick and shows what became of them today. Orders hidden in the Spam tab are never counted.
Period
The chips at the top switch the whole page: Today, Last 7 days, Last 30 days (the default), This month, Last month, or a Custom period of up to one year. The dates in use are printed under the chips, and your browser remembers your last choice.
Key numbers
Seven tiles: orders (with the ones still in progress), delivered (with the delivery rate), returned (with the return rate among closed orders), sales of delivered orders (with the average order value), profit (with the charges of the period), visitors (with sessions) and pageviews (with the bounce rate). A team member sees the order tiles; sales and profit are shown to the store owner only.
Map of sales by wilaya
Every wilaya is coloured from light to dark by the measure you pick above the map: Orders, Delivered, Delivery rate or Sales (owner only). Hover a wilaya on a computer, or tap it on a phone, to read its numbers. The legend under the map gives the value of each shade. If your store still uses the 58-wilaya list, the wilayas created in 2025 take the colour of their former wilaya.
Best wilayas
The table beside the map ranks your wilayas by orders, with delivered, delivery rate and revenue. It shows twelve rows, and Show all wilayas opens the rest.
Orders by hour and by weekday
Two bar charts show when your customers order: one per hour of the day, one per weekday, each with the delivered orders as a second bar. Use them to place your ads and your confirmation calls at the right time.
Top products and landing pages
Top products lists your twenty best sellers of the period with units, delivered units, returned units, revenue and margin. The margin needs a cost price on the product page; a product without one shows a dash.
Landing pages lists the pages that brought orders in the period, with orders, delivered, delivery rate, revenue and the page's lifetime views. Only orders placed after this update carry their landing page, so older orders do not appear here.
Profit and charges
This panel is for the store owner. It turns your sales into a net figure:
- Enter the courier cost per delivered order and the cost of each returned order once, then Save. These are what your courier charges you per parcel.
- Add your charges with a type (ads, packaging, courier, returns, salaries, other), an amount, a date and an optional note. A charge counts in the period of its date; the bin icon removes it.
- Give your products a cost price on their page, so the product cost of delivered orders is known.
The page then computes: sales of delivered orders + shipping collected from customers − product cost − (delivered × courier cost) − (returned × return cost) − charges = profit. When some products have no cost price, a line under the ledger says how many; their cost counts as zero until you fill it in.
Visitors
The lower part of the page is the visitor side, counted on your storefront: live visitors in the header, a traffic chart, then Top pages, Traffic sources, Countries and Devices for the same period. Open full reports opens the complete read-only reporting view in a new tab. If the visitor service is briefly unreachable, the page shows a notice and keeps showing your order numbers.
How to activate
- Open Dashboard → Add-ons at
/dashboard/addons. - Find Advanced Analytics under Marketing.
- Click Activate. The add-on requires the Enterprise plan; on a lower plan the card stays locked.
- An Advanced Analytics entry appears in the dashboard sidebar. The order numbers work at once.
- For the visitor numbers, click Activate now on the Activate analytics banner once. Visitors are counted from that click onwards.
On the phone
Everything works on a phone: the map answers to a tap, the tables scroll sideways, and the charts keep their labels.
FAQ
Which plan do I need?
Enterprise. The add-on card is locked on Free, Pro and Unlimited. See the Enterprise plan.
Why do my numbers differ from the dashboard home page?
This page counts the orders placed in the period and their status today. The home page counts a delivery on the day it was delivered. An order placed on the last day of a month and delivered three days later sits in different months on the two pages.
What do my team members see?
Order counts, the map, the hours, the products and the landing pages. Sales, revenue per wilaya or product, margin and the whole profit panel are shown to the store owner only.
A charge I added does not show
Check its date: a charge counts in the period that contains its date. Numbers refresh within a couple of minutes.
Does it slow my store down?
No. The visitor script is about 1.5 KB and loads deferred; the order numbers are computed on the dashboard side only.