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Abandoned cart recovery strategy

If you're running paid traffic and not actively recovering abandoned carts, you're leaving 30–50% of revenue on the table. Here's the proven Algerian-market playbook.

The funnel​

Visited → Added to cart → Entered phone → ABANDONED
                                    ↓
                            (recovery starts here)

Stage 1 — Within 1 hour (highest yield)​

Tactic: phone call​

Pick up the phone. "Hi, I noticed you almost ordered our [product]. Did you have any questions?"

  • Recovery rate: 25–40% of called carts.
  • Time cost: 1 minute per call.
  • ROI: ~50 DA per call cost vs ~3000 DA AOV → 60× return.

If the customer says price is too high → offer a small discount on the spot. They'll usually buy.

Tactic: SMS​

Auto-fire SMS 1 hour after abandonment with a recovery link.

  • Recovery rate: 10–15%.
  • Cost: ~5 DA per SMS via Pro plan.

Stage 2 — At 24 hours​

Tactic: email​

Auto-email the customer with the recovery link + a coupon code (5–10% off).

  • Recovery rate: 5–8%.

Stage 3 — Days 3–7​

Tactic: Pixel retargeting​

Run a Facebook/TikTok retargeting ad to anyone who hit InitiateCheckout in the last 7 days.

  • Recovery rate: 3–5%.
  • Cost: ~50–100 DA per recovered order on retargeting CPM.

Combined funnel​

If you do all four stages competently, total recovery is ~30–50% on a cold-traffic store. On a warm-list store (repeat customers), even higher.

What kills recovery​

  • Pushy phone scripts — "You haven't ordered yet, why?" — feels like a salesperson. Customers hang up. Stay friendly + curious.
  • Calling at bad hours — don't call before 10am or after 9pm.
  • Bombarding with retargeting — a customer who said no doesn't want to see the same ad 50 times. Cap frequency at 5/week.
  • Discounts on every recovery — trains customers to wait. Use sparingly.

Tools you need​

Tracking effectiveness​

In your dashboard, filter orders by source: abandoned_cart_recovery. Compare:

  • Total abandoned carts
  • Recovery calls made
  • Recovery orders confirmed
  • Revenue recovered

Track week-over-week.