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Storefront themes overview

DZBuild ships 5 first-party themes. Each one is a complete storefront experience — header, hero, product grid, product page, cart popup, checkout, footer, mobile navigation. The features below summarize what each theme is best at; switch between them any time from Dashboard → Themes.

At a glance

SlugThemeBest forStrengths
starterStarterNew stores, simple catalogsClean, minimal, very fast on mobile, no surprises
digitalDigitalTech, electronics, apparel, beautyModern animation, content-heavy hero, mobile bottom-nav, accordion variant picker
bricoBricoHardware, tools, utility, B2BDense product grid, info-rich cards, suitable for many SKUs
prestigePrestigeFashion, jewellery, luxurySpacious layout, premium typography, photography-led hero
showcaseShowcaseSingle-product or hero-product storesStory-driven, full-bleed imagery, great for one-product campaigns

How to pick

  • Mostly one product → Showcase. The whole homepage becomes the product story.
  • Many SKUs in a utility category (hardware, kitchen, automotive, building supplies) → Brico. The grid is built for high product density.
  • Tech / electronics / streetwear → Digital. Animation and bold colors carry well in this category, and the variant accordion (with the Digital Product Variants addon) handles complex picker flows nicely.
  • Fashion / beauty / jewellery / gifts → Prestige. Photography-first layout with airy spacing.
  • Anything else, or unsure → Starter. It's neutral and fast; switch later when you know what kind of catalog you have.

Switching themes

Dashboard → Themes (/dashboard/themes). Pick a theme, click Apply. The new theme starts serving within seconds.

No data is lost when switching:

  • Products, categories, orders, customers, addons, domains, payment & shipping settings — all preserved.
  • Theme-specific customizations (banners, hero copy, custom colors specific to that theme) are kept per-theme. Switch back later and your previous setup returns.

For full per-theme details, see the dedicated guides:

Differences under the hood

For developers and agency partners reading these docs: each theme has its own template tree under views/storefront/themes/{slug}/. The home page, product page and partials are theme-specific, although shared partials (navbar, footer, cart popup) are reused. Some themes keep their cart state under different shapes — Prestige uses a slightly different fetcher than the others — but as a merchant this is invisible: cart, checkout and orders all behave the same way regardless of theme.

Once you've picked a theme

Customize colors, banners, hero, footer and mobile navigation from Dashboard → Customize. See storefront customization for the full control list.