Facebook Catalog
Category: Marketing · Type: Free first-party
Auto-generate a Facebook/Instagram product feed (XML) for your store. Just copy the feed URL into Facebook Commerce Manager.
Why install
Running Facebook/Instagram dynamic ads or Advantage+ Catalog campaigns? You need a product feed in Facebook's format. Without this add-on, you'd build it yourself.
With it, your feed is auto-generated, auto-updated, and Facebook re-fetches it daily.
Features
- Auto-generated XML feed at
yourstore.dzbuild.com/feed/facebook.xml - Auto-updates when products change
- Includes images, prices, stock, variants
- Optional language filter (
?lang=ar,?lang=fr) - Per-store or per-category feeds
How to use
- Install + activate from Dashboard → Add-ons → Facebook Catalog.
- Marketing → Facebook Catalog → copy the feed URL.
- In Facebook Commerce Manager:
- Create catalog → "Use product feed"
- Paste the URL
- Set update frequency to Daily
- Save
- Connect catalog to your Page + Pixel.
- (Optional) Match products with the Pixel — Commerce Manager → Match catalog.
What's in the feed
For each product:
| Field | Source |
|---|---|
id | Product ID + variant suffix |
title | Product name (per language) |
description | Product description |
availability | in stock or out of stock |
condition | new (default) |
price | Sale price in DZD |
link | Storefront URL |
image_link | Cover image URL |
additional_image_link | Gallery URLs |
brand | Store name |
google_product_category | Mapped from your category |
item_group_id | Same for all variants of one product |
Best practices
- Pixel + Catalog must match — same products, same IDs.
- Don't change product slugs after the catalog is connected — Facebook treats new URL as new product.
- Set good descriptions — Facebook uses them in the ad creative.
- Run at least one Catalog ad before scaling — verify everything tracks.
See also
- Facebook Catalog setup — the marketing-side guide
- Pixels