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Offer Variant Popup

Category: Marketing  ·  Type: Free first-party

Show an upsell popup when the customer clicks "Add to cart" — offer a better variant, a bundle, or an add-on at a reduced price.

Why install​

Right after "Add to cart", the customer is in buying mode — most receptive to upgrades. A well-timed popup with a better variant ("Same shirt in premium fabric — only +500 DA") converts ~10–20% to the upgrade.

Features​

  • Trigger: on add-to-cart
  • Show: any product or variant of your choice
  • Custom headline, image, CTA copy
  • Optional discount only for popup acceptance
  • "Skip" / "Add" buttons
  • Pixel events (Lead, AddToCart with adjusted value)

How to use​

  1. Install + activate from Dashboard → Add-ons → Offer Variant Popup.
  2. Open a product → scroll to Upsell popup → enable.
  3. Pick the upsell product/variant + adjusted price.
  4. Set headline (e.g. "Upgrade to premium for +500 DA?").
  5. Save.

When customers add this product to cart → popup appears with the upsell.

Example messaging​

  • "Want it in leather instead? +800 DA"
  • "Add a screen protector for 50% off"
  • "Buy 2 → 3rd is free"

Best practices​

  • Offer one upsell, not 3. Decision fatigue kills conversion.
  • Frame it as a deal ("only +500 DA"), not just "extra purchase."
  • Keep the popup dismissable — never trap the customer.
  • A/B test with Landing pages Pro feature.

Frequently asked​

Q: Does the popup show on the storefront and on landing pages? A: Yes, both. Anywhere the product's "Add to cart" fires.

Q: Will customers find this annoying? A: Only if you abuse it. One contextual upsell at AddToCart is industry standard. Avoid showing the same popup on every page.