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Checkout conversion optimization

Your checkout is the most important page in your store. Each percentage point lift in conversion is real money. Here's what works in the Algerian market specifically.

Benchmarks (Algerian e-commerce)​

StageIndustry averageTop quartile
Visitor → ViewProduct30–50%60%+
ViewProduct → AddToCart8–15%20%+
AddToCart → Checkout50–70%80%+
Checkout → Confirmed order50–70%80%+

If you're below these, there's room.

Top 10 levers (ranked by impact)​

1. Show "Cash on Delivery" badge prominently​

Algerian buyers trust COD. Show the badge above the fold and in the cart. Lift: +10–20% on cold traffic.

2. Reduce form fields​

Each extra field drops conversion ~10%. Required fields should be: name, phone, wilaya, city. Everything else (full address, email) can be optional. Lift: +5–15%.

3. Show shipping cost early​

Don't surprise customers at the last step. Show "Shipping: 600 DA" as soon as wilaya is picked. Lift: +5–10%.

4. Use Arabic + French​

Make sure your checkout copy is in both languages, with Multi-language. Lift: +5–15% depending on wilaya mix.

5. Offer stop desk​

~30% of customers prefer desk pickup. Without it, you lose them. See Stop Desk add-on. Lift: +5–10%.

6. Add reviews​

Even 5 reviews on a product visibly lifts conversion. See Product Reviews add-on. Lift: +20–40% on cold traffic with reviews.

7. Remove "Login to checkout" friction​

DZBuild's checkout is guest by default — never force login. Verify your theme isn't adding this. Lift: +20–40% if it was forced.

8. Add an upsell at AddToCart​

Offer Variant Popup — accepts on ~10–20% of customers, lifts AOV. AOV lift: +10–20%.

9. Optimize for mobile​

~85% of Algerian shoppers are on mobile. Test on a real phone — not just a desktop preview.

  • Buttons must be ≥44px tall.
  • No horizontal scrolling.
  • Form fields use the right input type (tel for phone, email for email).

10. Speed​

Pages must load in under 2 seconds on 4G. Run PageSpeed Insights. Heavy images are usually the culprit.

What doesn't work (or backfires)​

  • Free shipping above threshold — Algerian buyers compare absolute prices. They'd rather see 5000 DA + 0 shipping than 4500 + 500. Set product prices accordingly.
  • Countdown timers on the cart — feels manipulative.
  • "Only 2 left in stock" warnings — works in some markets, eyeroll in Algeria. Use sparingly.
  • Pop-up newsletter signups — Algerians don't open marketing emails much. Skip.

Measure changes​

Run one change at a time. A/B test if you have Pro plan. Wait at least 7 days for statistical significance — Algerian traffic skews to weekends.

Resources​