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Checkout conversion optimization

Your checkout is the most important page in your store. Every percentage point of lift is real money. Here's what works specifically in the Algerian market.

Benchmarks​

StageAlgerian averageTop quartile
Visitor → ViewProduct30–50 %60 %+
ViewProduct → AddToCart8–15 %20 %+
AddToCart → Checkout50–70 %80 %+
Checkout → Confirmed order50–70 %80 %+

If you're below these, there's room. Run the funnel chart in Analytics to see your actual numbers.

Top 10 levers, ranked by impact​

1. Show "Cash on Delivery" prominently​

Algerian buyers trust COD. Show the badge above the fold and in the cart. Don't bury it in fine print. Lift: +10–20 % on cold traffic.

2. Reduce form fields​

Each extra field drops conversion by ~10 %. Required fields should be: name, phone, wilaya, commune. Email and full street address can be optional or auto-filled by courier integration. Lift: +5–15 %.

3. Show shipping cost early​

Don't surprise customers at the last step. Show "Shipping: 600 DZD" the moment wilaya is picked. Use Custom Product Shipping if your products have very different shipping costs. Lift: +5–10 %.

4. Run AR + FR​

Make sure your checkout copy is in both languages with the Multi-Language add-on. Lift: +5–15 % depending on wilaya mix.

5. Offer stop-desk delivery​

~30 % of customers prefer desk pickup. Without it, you lose that segment. Activate the Stop Desk add-on for the structured picker. Lift: +5–10 %.

6. Add reviews​

Even 5 reviews on a product visibly lifts conversion. Activate the Product Reviews add-on. Lift: +20–40 % on cold traffic with reviews vs. zero.

7. Remove "Login to checkout" friction​

DZBuild's checkout is guest by default — never force login. Verify your theme isn't adding this in custom code. Lift: +20–40 % if it was forced.

8. Add an upsell at AddToCart​

The Offer Variant Popup add-on makes per-piece variant pickers for multi-quantity offers feel less cramped. ~10–20 % of customers accept the upsell. AOV lift: +10–20 %.

9. Optimize for mobile​

~85 % of Algerian shoppers are on mobile. Test on a real phone, not just a desktop preview:

  • Buttons ≥ 44px tall
  • No horizontal scrolling
  • Form fields use tel for phone, email for email
  • Photos load fast (the Image Cadre add-on helps)

10. Speed​

Pages must load in under 2 seconds on 4G. Run PageSpeed Insights. Heavy images are usually the culprit; DZBuild's imgproxy + WebP delivery handles most of this automatically.

What backfires in Algeria​

  • Free shipping above threshold — Algerian buyers compare absolute prices. They'd rather see 5000 DZD + 0 shipping than 4500 + 500. Set product prices accordingly.
  • Countdown timers on the cart — feels manipulative. The countdown urgency built-in is best used as a low-key banner, not a screaming popup.
  • "Only 2 left in stock" warnings — works in some markets, eye-roll in Algeria. Use sparingly, ideally only when actually true.
  • Pop-up newsletter signups — Algerians don't open marketing emails much. Skip.
  • Card-only checkout — even if you offer SlickPay, keep COD as the default option.

Trust signals that work​

  • Verified-purchase reviews (Product Reviews)
  • ALTCHA Sentinel captcha — visible to operators, invisible to customers (Captcha Protection)
  • COD badge near the order button
  • Real photos of your products (not stock images)
  • Phone number visible in the footer
  • Wilaya-specific delivery time on the cart page

Measuring changes​

Run one change at a time. A/B test if you have Pro plan capabilities. Wait at least 7 days for statistical significance — Algerian traffic skews to weekends, so a Tue-Thu sample is biased.

Track in Analytics the changes in:

  • Funnel step rates (especially AddToCart → Checkout)
  • AOV (for upsell-related changes)
  • Mobile vs. desktop conversion

Resources​