Abandoned carts
When a customer enters their phone in checkout but doesn't complete, that's an "abandoned cart". DZBuild captures these and gives you tools to recover them.
🎬 Video
What gets captured
The moment a customer enters phone + wilaya at checkout, we save a "draft order" with:
- Phone, wilaya, city
- Items in cart
- Total + shipping
- Timestamp
- Source (storefront / landing-page-X)
If they complete checkout → order is created. If they don't → it stays in the abandoned-carts list.
Recovery channels
1. Manual call list
Dashboard → Marketing → Abandoned carts shows every captured cart. Sort by recency, filter by wilaya, click "Mark called". Most merchants close 20–30% of abandoned carts by phone.
2. SMS reminder (Pro)
Auto-send SMS 1 hour after abandonment with a recovery link.
3. Email reminder
If they entered email, auto-send 1 hour + 24 hour reminders.
4. Pixel retargeting
Every abandoned cart fires InitiateCheckout to your Pixel — use this to retarget on Facebook/TikTok.
Recovery link
Each abandoned cart has a unique URL: yourstore.dzbuild.com/cart/recover/<token>. Clicking it pre-fills the cart and the form fields, so the customer just confirms.
What converts
| Tactic | Recovery rate (typical) |
|---|---|
| Manual call within 1 hour | 25–40% |
| SMS + recovery link within 1 hour | 10–15% |
| Email at 1 hour + 24 hour | 5–8% |
| Facebook retargeting ad | 3–5% |
The compound effect of all four is usually 30–50% recovery on a cold-traffic store.
Best practices
- Call the wilaya, not the city — the courier rate they saw drives most cancellations. If cost is too high, offer a small discount over the phone.
- Don't pitch new products on the recovery call. Just ask if they had questions.
- If they say "I'll order tomorrow" — send the SMS link.
- After 48 hours, mark the cart "stale" and stop reaching out.
Privacy
Abandoned carts include phone numbers and partial address — keep your dashboard access tight. Customers can request deletion via Contact.