Ramadan & Eid E-commerce Playbook — A 60-Day Plan That Triples Sales
· 13 min read
Ramadan and Eid are the single biggest commercial event of the year in Algeria and across the MENA region. In the four weeks of Ramadan plus the Eid period, e-commerce gross sales typically grow 50–120% over baseline, and consumer attention spikes in patterns no other window can match. Yet most merchants approach it the wrong way — running random promotions instead of executing a deliberate 60-day plan.
This playbook is the deliberate plan. It covers the 30 days before Ramadan, the 30 days during Ramadan and the Eid surge, and the post-Eid cooldown. Use it whole or in pieces — but use the calendar in order.