6 posts tagged with "Marketing"

Live commerce — selling products in real time via video — is the fastest-growing sales channel in Algeria right now. Algerian sellers on Facebook and Instagram Live are regularly pulling 30 to 100+ orders from a single one-hour session.

This guide gives you everything to start: setup, live structure, product presentation formula, and how to manage the order chaos that comes with a successful live.

Ramadan and Eid are the single biggest commercial event of the year in Algeria and across the MENA region. In the four weeks of Ramadan plus the Eid period, e-commerce gross sales typically grow 50–120% over baseline, and consumer attention spikes in patterns no other window can match. Yet most merchants approach it the wrong way — running random promotions instead of executing a deliberate 60-day plan.

This playbook is the deliberate plan. It covers the 30 days before Ramadan, the 30 days during Ramadan and the Eid surge, and the post-Eid cooldown. Use it whole or in pieces — but use the calendar in order.

TikTok is no longer optional for Algerian e-commerce. In 2026, more than 60% of online buyers under 35 in Algeria discover at least one new product per week on TikTok, and Reels-style content built on TikTok originals dominates Instagram and Facebook too. Yet most Algerian merchants still default to Meta Ads — leaving cheaper attention and more impulse buyers on the table.

This guide is a complete playbook: account setup, Pixel installation, creative formula that actually converts in Algeria, targeting, budgets in DZD, and the exact path from a 3,000 DZD test to a profitably-scaled 40,000 DZD/day campaign.

You launched your online store, you're getting traffic, but sales aren't following? Or maybe you're already selling, but you want to double your results?

This guide gives you 12 concrete techniques adapted to the Algerian market to convert more visitors into buyers, and turn one-time buyers into loyal customers.

Cash on Delivery customers are different. They haven't paid yet, they're more likely to abandon, and they need more trust-building before they convert. But here's the opportunity: with the right retargeting strategy, you can recover 35% of abandoned COD orders.

Facebook and Instagram are the dominant advertising platforms in Algeria. With over 25 million active users across both platforms, Meta ads represent the single biggest opportunity for Algerian e-commerce merchants to reach new customers.