Your Facebook ad creative can make or break your campaign. In Algeria, where competition is increasing and customers are becoming more sophisticated, the difference between a winning ad and a losing one is often the creative itself.
Cash on Delivery customers are different. They haven't paid yet, they're more likely to abandon, and they need more trust-building before they convert. But here's the opportunity: with the right retargeting strategy, you can recover 35% of abandoned COD orders.
Facebook and Instagram are the dominant advertising platforms in Algeria. With over 25 million active users across both platforms, Meta ads represent the single biggest opportunity for Algerian e-commerce merchants to reach new customers.
Cash on Delivery dominates Algerian e-commerce, accounting for ~80% of all transactions. But with COD comes a unique challenge: returns. A customer who hasn't paid upfront is more likely to refuse delivery, change their mind, or provide a fake address.